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Archive for the ‘Genetic computing’ Category

Evolutionary Banners

Earlier this week I stumbled upon a highly interesting research by Richard Gatarski, now assistant professor at School of Business, Stockholm University.
The research, actually over 5 years old is about evolutionary banner design. That is, using genetic algorithms to design advertisement banners in order to maximize their click-through rates.

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Browsing through material on genetic computer methods I have on several occasions encountered a very interesting phenomenon - genetic methods that exploit flaws in their environment to help achieving their goals.
Using genetic methods, people try to “breed” software that best meets the task that is to be solved (the goal), just like nature’s evolution processes [...]

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