Programmers, analysts, designers, end-users — with the rise of AI coding, we’ve all become product managers.

Product management is the art of the what and the why:

This sounds like good news. But here’s the uncomfortable part:

Product management has always been one of the hardest, least-defined roles in tech. No formal training. No clear output. And yet some people are extraordinary at it: genuine user empathy, UX intuition, the ability to say no, and knowing which problem is actually worth solving.

Even good PMs will have a hard time explaining what exactly it is that they do and how to become as good as them.

So yes, we’re all PMs now. The question is: how do we become good ones?

Originally posted on LinkedIn.