Through the years, I’ve seen more “value chains” than I care to remember. “Where do you see yourselves in the value chain?”, is a VC question ranking up there with “Are you burning enough?” and “Would you people consider yourselves to be a [fill in the blank: infrastructure, content-only, aggregator, consolidator, etc.] company?” in a series that look even more amusing in hindsight than they did at the time (BTW. the correct answer to the last question is “Yes” regardless of everything. You’ll just have to find a way to rationalize it later on in the conversation.)
But in reality, there are no value chains. Every single company in the world is a part of the same, huge, value web. And it’s not only money that makes such connections, so does the flow of information and ideas, staff recruitments and mutual board members or financers.
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Few things amuse me more than pointing out to people how predictable we humans are. Our imprinted view of ourselves as almost not a part of the animal kingdom is of course very arrogant. Our animal-like behavior is however often quite apparent and one of the best examples is in 
Collective intellect (or stupidity) has always fascinated me and the Web allows curious people to test many such concepts with ease. Such interest was in part the reason for making my 
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